<aside> <img src="https://img.icons8.com/ios/250/000000/info.png" alt="https://img.icons8.com/ios/250/000000/info.png" width="40px" /> Your North Star is a guiding vision. This helps to navigate decisions and prioritise what you want to do with your newsletter.
Before you start writing your newsletter, spend some time to reflect on why you're writing it. If you've already started writing, do this exercise too, as it's worthwhile to set your North Star.
A North Star can evolve as you progress towards it. It's ok for your content type, writing style or formatting to change along the way (because experimentation & tweaking is great!) but remember to stay true to your values.
“If you don’t identify your non-negotiables at the beginning, someone will end up writing a contract for you” - Steph Smith in Doing Content Right
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