<aside> <img src="https://img.icons8.com/ios/250/000000/info.png" alt="https://img.icons8.com/ios/250/000000/info.png" width="40px" /> Welcome emails are a missed opportunity for many newsletter writers, especially those on Substack.

Read the guide, draft your welcome email and ensure that it meets most of the criteria on the checklist.

P.S. Even seasoned newsletter writers should review their welcome emails.

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Guide

How To Improve Your Newsletter Welcome Emails: Best Practices & Examples

Checklist

• [ ] Set A Subject Line
• [ ] Thank Your New Subscriber
• [ ] Set Expectations: Frequency
• [ ] Set Expectations: Content
• [ ] Showcase Your Best Issues
• [ ] Ask Questions To Connect With Your Audience
• [ ] Make It Easy To Share
• [ ] Make Sure People Can Unsubscribe
• [ ] Get Subscribers To Whitelist You
• [ ] Keep Welcome Emails Brief

Welcome Email

Subject Line:

Type here

Body: