Must-Dos

• [x] Draft newsletter issue
• [x] Schedule newsletter article
• [x] Update website with latest issue & subscriber count
• [x] Post tweet about latest issue, and/or distribute on other platforms
• [ ] Check Newsletter Stats T+3
• [ ] Check Newsletter Stats T+7 & Fill Up Weekly Statistics

Optional

• [ ] Get newsletter proofread before publishing
• [ ] Send test emails (through Mail-Tester.com, test send to Gmail inbox)
• [ ] Review Google Analytics & Conversion Rates (for landing page)
• [ ] Review Hotjar Analytics (for landing page)